Privacy Policy

Who we are:
We are a family run jeweller called H. L. Brown & Son Ltd.

What information we collect and how we collect it:
On a sales docket we will only collect minimal personal data about you which does not include any special category personal data. This does however include name, address, email. Using this Web Site, contacting us and purchasing products from us online may involve you giving us certain information about yourself, including your name and address, telephone number, email address and credit/debit card details.

Why we collect it and how long will we keep it:
We are collecting your information for the purposes of fulfilling a contract that specifically involves the sale of an item or service to you. Following the sale, we have legal obligations in relation to the retention of personal data and are required to keep this information for statutory periods of time, after which it will be securely destroyed.

Any information we receive from you, either by entering it on our website, in writing, by email, by fax, over the telephone or by other means will be stored by us and we will take all reasonable care to keep your personal data secure and to prevent any unauthorised access to it.

We may use this information to contact you by email telephone or post to provide you with details about our products or services, or any other information which we believe may be of interest to you. It is intended that by providing information about yourself to us you consent to their use for the above purposes. Other than as required by law or in the prevention of fraud, we will not pass information we hold about you to any other organisation.

Who we share your information with:
All personal data is processed by our staff within the UK. We will only share your information with 3rd parties in order to fulfil our legal obligations. For example these will include professional service providers, such as our accountants who may need to see a copy of the sales docket. We have an appropriate Data Protection regime in place to oversee the effective and secure processing of your personal data.

Rolex Section

Privacy Policy:

While navigating on the Rolex section of our website, you may interact with an embedded website from www.rolex.com. In such case, Terms of Use, Privacy Notice and Cookies Policy of www.rolex.com are solely applicable.

Cookies Policy:

While navigating on the Rolex section of our website, you may interact with an embedded website from www.rolex.com. In such case, Terms of Use, Privacy Notice and Cookies Policy of www.rolex.com are solely applicable.

Security:
Other information transmitted over the internet may be open to scrutiny by others. However, when you purchase online, your credit/debit card details will be encrypted, to help keep them confidential and are not stored by us in any way.

Force24

Our organisation utilises Force24’s marketing automation platform.

Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.

f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.

The information stored by Force24 cookies remains anonymous until:

• Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
• A user of the website completes a form containing email address from either our website or our Force24 landing pages.

The Force24 cookies will remain on a device for 10 years unless they are deleted.

Other Tracking  

We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities

Device & browser type and open statistics

All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.

Link Tracking

All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.

Your rights relating to your information:
If at any point you believe the information we process about you is incorrect you can request to see this information and even have it corrected or deleted. If you think H. L. Brown has not upheld your rights, we ask that you contact us so we can help. If you are not satisfied with our response or believe we are not processing your data in accordance with the law you have the right to lodge a complaint with the regulator, the Information Commissioners Office (ICO) and they can be found here at: www.ico.org.uk